Brand
WaterGuard Plus
Brief
Water Guard Plus wore a New Look by Changing its Bottle From Blue to White, Consumers needed to aware about the change and also be more Educated on the proper product usage to prevent Water Borne Diseases
The Approach
We Identified Key Areas within Lagos State that Had issues With Clean Water, via infotainment consumers were educated on the proper usage of Water Guard Plus and how it helps prevent Waterborne diseases
The Result
89% of consumers sold to now know how to use Water Guard Plus highly with a 110% trial rate
Creating awareness and education on proper usage of Water Guard Plus prevent Water Borne Diseases
